Hustle or Be Hustled

I reckon in the world of digital communication and social media, the art of pure prospecting has been lost.

Maybe I'm old school, but in modern times it's so easy for sales professionals to hide behind devices and screens - busying themselves with digital communications because they're too scared to pick up the phone or knock on a door.

Don't get me wrong, there are a number of great digital tools available to engage customers and prospects. But you can't beat the power of having a real-time, two-way conversation with someone - which you can only achieve by picking up the phone, or meeting them face to face.

In today's disruptive market, where loyalties are shifting, demand is fluctuating, and competition is stiff - phone and face-to-face interactions are becoming more relevant than ever.

It's a case of hustle or be hustled...

If you are a Sales Leader, look around you. What are you seeing right now? Are your reps on the phone, in front of customers, or hiding behind their screens?

If they are in front of their screens - forward them this article.

If you are in sales, I challenge you to pick up the phone and call THAT prospect as soon as you finish reading this (you know who).

If you're scared, click here to discover how to harness your fears.

Mark Windust is an influential Thought Leader in the areas of Sales Strategy, Sales Leadership and Sales Performance. Since launching his consulting practice in 2007, Mark has worked with 1000's of business leaders, salespeople and entrepreneurs’ to help them transform their sales results.